A little bit about ourselves

 

Chillafish – Ride the Fun, Grow for Life

There once was a little fish named Chilla who believed Active Play could change the world. Today, Chillafish is bringing that belief to life for millions of kids across 5 continents. 🎉

 

From a One-Man Dream to a Global Presence

Founded in 2011 by a young Belgian entrepreneur Seppe De Roeck, with a passion for play and adventure Chillafish has a bold mission: to create innovative, design-forward toys that spark active play in children and deliver exceptional value and style for parents. Chillafish began with a single product: the award-winning BUNZI® balance bike for toddlers. Since then, we've grown to a full team, a portfolio of 25 innovative product lines, and more than 2.5 million toys sold worldwide. Our designs are proudly crafted in Antwerp, but loved in homes from Los Angeles to Tokyo, Sydney to Berlin.

 

Innovation on Wheels

Chillafish is a leading name in activity toys and balance bikes, built to help kids learn through play. Our products—like the BUNZI®, BMXie®, SkatieSkootie®, and new Backyard Fun range—blend sleek design with real play value. They're made to grow with your child, sparking joy from the toddler years all the way to teenage adventures.

 

Designed to Last, Built to Play Longer

Forget disposable plastic toys—Chillafish toys are durable by design. We build products that stand the test of time, so kids can keep playing longer. Our 5-year warranty (just register!) is our promise of lasting value. And with zero single-use plastics in our packaging and solar-powered production on the rise, we’re taking steps every day toward a greener future.

 

Why Parents Love Chillafish

  • Sustainable & Repairable: Spare parts always available.
  • Affordable Quality: Premium feel, without premium prices.
  • Active Play Focus: Designed for motor skill development.
  • Stylish Design: Toys you’ll actually want in your living room.

 

The Chillafish Spirit

Inspired by our playful brand story—a blend of quirky fish characters and heartfelt ambition—Chillafish toys celebrate curiosity, creativity, and character. Our motto? “Let’s all stay kids just a little longer.” Whether you’re 1 or 81, play is a universal language—and we speak it fluently.